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The marketing landscape is changing. In addition to the continuing shift from traditional to digital media, consumers now have more choices and control over how and when they engage with marketing messages, from mobile devices to web-based widgets and social networks. In order to effectively compete and connect, brands must adapt by providing relevant, consistent messaging across digital and traditional media.
Adobe technologies have always offered greater creative flexibility and more expansive reach than competing solutions. However, in addition to the power of Adobe® Creative Suite® 5 software and the reach provided by the Adobe Flash® Platform, Adobe also offers comprehensive analytical tools for optimizing marketing campaigns. The Adobe Digital Marketing Suite, powered by Omniture® technology, provides real-time data and analysis on content usage. This information enables marketers to continually refine their campaigns, improving their marketing effectiveness, brand differentiation, and return on investment (ROI).