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Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.
He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.
He’s the author of the forthcoming new book Youtility: Why Smart Companies are Helping Not Selling and is the co-author of The NOW Revolution a best-selling book about social media’s impact on businesses of all sizes and types.
What will he be talking about?
Youtility: Why Smart Marketing is About Help not Hype
If you sell something, you make a customer today, but if you help someone, you create a customer for life. Trying to differentiate your business by shouting louder or going "viral" is a fool's errand. Smart marketers sell more by selling less because they focus on providing massively useful information, not promotion.
Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about marketing and sales. Is your marketing so useful that people would pay for it? That's what it takes to become a Youtility….and you can get there.